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E-commerce & Retail

See what’s happening across your business or brand in real-time.

Fast-forward the digital Highway.

The “Market Place” has gone through a transformation from make shift, brick & mortar, malls and now the web has impacted consumer-buying behavior. From bar codes, RFID, RPOS to mobile point of sale, technology has been the catalyst in changing how we buy and sell.

Thus forcing retailers to evolve at every technological change and be on top of it. Today’s consumer is savvy he/she uses the technology in spotting deals, spreading the message through social media and affecting your bottom line without ever stepping foot in your retail outlet. This could be a scary scenario specially when you are not on top of the changes.

Manual reporting is old fashioned.

Retail is evolving every minute and going through a revolution. To remain in the game big data and mobile technology is a must for survival. The successful retailers are using digital medium with a captive audience, social media, online customer programs and analytics to manage personalized experience for creating demand.

Now everyone can make faster decisions and improve the retail, e-commerce experience. Retail& e-commerce businesses manage incredible amounts of information - from suppliers to customers to employees to inventory.

CPGs

To gain market share in today’s economy having a great product is no guarantee of success in the market place. It requires a lot more to gain the trust of the customers and subsequently market share.

With Sunovaa customized data visualization, analytics & reporting solutions build on top of the best tools and technologies gives your managers power of real-time reporting, custom alerts and easy collaboration around your data.

The intrinsic value derived out of each engagement is a must for understanding the factoring impacting your business.

  • Monitoring trends vs. comparative sales in real time.
  • Forecast inventory with precision for streamlining SCM & logistics.
  • Compare and track sales executives performance.
  • Track cost management.
  • Gap analysis.
  • ROI in real time.

Retail & Ecommerce

Today’s shopper is far more discerning and smarter. They visit and have the feel of product and then go online to check the comparative pricing before deciding on purchase. The trend has been to check on multiple website the pricing, offer and there is hardly much to differentiate. It is imperative for building the intrinsic value to retain customer through services and delivery optimization.

With Sunovaa custom-built data visualization, analytics, reporting & data solution and services on the advanced industry tools brings your data–from across multiple channels on a single intuitive platform across the organization.

Enabling closing the loop on your marketing & sales performance metrics by tracking/monitoring everything across the channels through a single dashboard.

  • Track website analytics
  • Optimize point of sale analytics
  • Predict inventory
  • Measure profitability

BI Reports & Dashboards

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Achieve a more holistic view of your retail operations

  • Deeper customer insights
  • Optimize inventory and supply chains
  • Improved profitability

Sunovaa Solutions enables retailers to stay ahead of the competition

Retailers & Ecommerce & CPG must take advantage of the full universe of data available to them to stay competitive in a constantly changing marketplace. This means that they need ready access to data from POS, CRM and inventory systems, ecommerce sites and web analytics to better understand everything from customer preferences and shopping patterns to supply chain opportunities and product pricing. It also means finding efficient and innovative ways to tap into the information goldmine of available social media and geolocation data.

Gain deeper customer insights and improved satisfaction

With Sunovaa Data Visualization, Analytics & Data Services solutionretailers and CPG manufacturers can look into what’s happening today – key to keeping up with changing consumer demands and ensuring loyalty – through deeper customer insight, targeted interactions and improved customer service.

Benefits

  • Access and blend all types of data, structured and unstructured, from internal and external sources – across all channels – to get one view of your customer.
  • Target high-value customers with a deeper understanding of their needs through analyzing browsing history, spend patterns and shopping behaviors.
  • Improve profitability through insight into sales, cart abandonment and revenue from products, stores, and channels.
  • Manage pricing dynamically, with the ability prepare and view real-time information on customers, suppliers, the market and competitors.
  • Optimize inventory and supply chains through clear visibility into stock levels and third-party data.

Data Visualization

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Sunovaa Solutions enables retailers to stay ahead of the competition


Retailers & Ecommerce & CPG must take advantage of the full universe of data available to them to stay competitive in a constantly changing marketplace. This means that they need ready access to data from POS, CRM and inventory systems, ecommerce sites and web analytics to better understand everything from customer preferences and shopping patterns to supply chain opportunities and product pricing. It also means finding efficient and innovative ways to tap into the information goldmine of available social media and geolocation data.


Gain deeper customer insights and improved satisfaction


With Sunovaa Data Visualization, Analytics & Data Services solutionretailers and CPG manufacturers can look into what’s happening today – key to keeping up with changing consumer demands and ensuring loyalty – through deeper customer insight, targeted interactions and improved customer service.


Benefits

  • Access and blend all types of data, structured and unstructured, from internal and external sources – across all channels – to get one view of your customer.
  • Target high-value customers with a deeper understanding of their needs through analyzing browsing history, spend patterns and shopping behaviors.
  • Improve profitability through insight into sales, cart abandonment and revenue from products, stores, and channels.
  • Manage pricing dynamically, with the ability prepare and view real-time information on customers, suppliers, the market and competitors.
  • Optimize inventory and supply chains through clear visibility into stock levels and third-party data.

Advanced Analytics

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There’s a revolution in retail. Embracing big data and mobile technology is no longer a want–it’s a must. Successful retailers are using digital displays and analytics to drive a highly personal, real-time shopping experience. Leveraging actionable data to make profitable and intelligent business decisions is truly a combination of art and science. Sunovaa Advanced Analytics Services includes a broad range of services to help retailers get a higher return on investment for Price, Promotion and Markdown. Sunovaa Advanced Analytics Services helps retailers define a clear strategy against financial goals, accurately forecast demand, measure effectiveness and execute with confidence.


Benefits

    Advanced Analytics for Pricing

    The Sunovaa Advanced Analyticsdeliver solutions for all retailers, Ecommerce & CPG regardless of current pricing processes or sophistication. Advanced Analytics for Price services include:

  • Key Value Item Analysis: What are the key products/commodity that drive your price image.
  • Item Strategy Position Analysis (ICA): What products/commodity should you promote versus price/margins.
  • Elasticity and Strategy Workbench: What are the right pricing strategies for your products based on your customers’ behavior and what best deliver your financial objectives.
  • Store Zone/Online Store Cluster Analysis: What stores should have similar pricing strategies based on shopper behavior & Online behavior.
  • Competitive Response Analysis: Which competitors and which products show the greatest customer response to competitor price changes. What should be the optimal price index relative to these competitors.
  • Performance Boost: How can you help ensure best performance over time.

    Advanced Analytics for Promotion

    The Sunovaa Advanced Analytics solutions enable retailers to deliver impactful promotions and achieve their strategic and financial objectives. services include:

  • Item Strategy Position Analysis (ICA): Items that should be promoted versus price for margin.
  • Promotion Performance Analysis: Promotions that are performing for your business.
  • Promotion Strategy Workbench: Promotional strategies that are optimal for future planned promotions.
  • Promotion Vehicle Lift Analysis: Promotional vehicles and tactics are right for promoted products.
  • Market Basket Analysis: Sales of some items pull or get pulled by sales of other items. Promotion strategy that are impacted
  • Affinity Parameter Update: After a Market Basket Analysis, how can you use the affinity results to inform your promotion forecast.
  • Deal Negotiation Analysis:The items needs most support from vendors for profitable promotions.
  • Coupon Redemption Analysis:The coupons that are effective? If so by how much.

Advanced Analytics for Markdown

To maximizes the retailer’s return on inventory, margins and sell-through, supporting both long life and short life products. Sunovaa Advanced Analytics for Markdown strategy Workbench strategies that are optimal for driving markdown goals.

Data Services

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What are the key data sets that BI tools should be collected to analyze and report on in the retail& ecommerce industry?


There are several common data sets critical to the retail industry that BI tools should be used to report on and analyze. These include:


1.  Sales data

  • Point of sale data
  • Gross margins and revenue
  • Turns
  • Gross margin return on inventory investment

2.  Market data

  • Market share
  • Competitor pricing
  • Competitor product lines
  • Competitor market share and customer profile

3.  Promotional and marketing data

  • Demographics
  • Frequency
  • Loyalty
  • Etc (see above)

4.  Customer-centric data

  • Point of sale data
  • Gross margins and revenue
  • Turns
  • Gross margin return on inventory investment

5.  Supply chain and operations data

  • Demand for product types based on region, demographic, time of year, etc
  • Identify profitable products
  • Keep track of units sold (total or by category)

6.  Merchandising data

Benefits

Developing accurate customer profiles and in-depth operational understandings allow retailers to predict future customer behaviors and industry trends, allowing them to:

  • Predict customer likelihood to purchase a new product offering
  • Identify highly profitable customers by:
  • Total value of sales, number of sales, estimated lifetime value
  • Identify ‘lost’ customers
  • Identify troublesome customers (return policies, etc)
  • Identify customers responsive to promotional offerings
  • Determine which customers will be more responsive to specific types of marketing
  • Recognize which customers will remain loyal to your product despite changes to certain product variables (price, availability, etc)
  • Increase profits
  • Develop or purchase new product lines with confidence
  • Develop highly targeted and successful promotional campaigns based on data collected from past campaigns and customer feedback
  • Achieve accurate allocation (type and quantity) of stock across channels and stores leading to improved efficiency at the supply chain level as well as increased sales and profitability

Establishing measures

Careful data analysis of the above areas can also enable retailers to develop effective measures for:

  • Assessing the components and success of marketing campaigns
  • Evaluating and determining buying patterns
  • Finding optimal mix of product types and quantities via region, store, season
  • Deciphering optimal pricing strategies for product/category types
  • Improving supply chain procedures