Your brand powered by data-driven marketing, align strategies to address market shifts, customer sentiment, and developing trends. Boost marketing ROI through better targeting and campaign performance.
That's where business intelligence (BI) solutions comes in. It can help you look at your data in new ways, and draw actionable insights that allow you to more effectively and efficiently allocate resources.
Marketing executives need to account for every single spend to strategically allocate resources that clearly provides corelationship with revenue generated. Sunovaa custom build applications provides a single source of truth on a Marketing Dashboard that brings all that marketing insights that you need to make all marketing activities count.
Digital marketing is critical to success of any marketing organization, the the new age marketing tool faces the challenge of corelating investments to actual revenue. Further complexity is added to customer information silos existing in every digital marketing channel. Bringing all that together for analysis is a complex process. Sunovaa deep domain experience makes it possible by building customized applications on the best of the breed Analytical tools and products.
Huge amount of data is collected over different channel of marketing. To further complicate every marketing application has its own reporting and analytics engine, but more often than not is under utilized and failed to give the complete picture. Analyzing cross-channel data can be tedious, but Sunovaa SolutionsÂ changes that.
Measuring matrix of success and failures has been the bane of PR and communications professionals, it is time to make the change that will move beyond the traditional value matrix. The real-time performance metrics is brought to you by Sunovaa customized solution build on the industry preffered applications that help you take the guesswork out of reporting.
Role of Field marketing has been limited and its more of operational arm of corporate marketing making it tough to nail down ROI. It is difficult to measure business meetings and interactions though highly valuable but difficult to prove the worth. Sunovaa Solutions can help you do that by customizing the available BI & Analytics tools to deliver on the ground.
Distill large amounts of data to implement successful strategies based on the information. By monitoring the right key performance indicators (KPIs), businesses can see trends that would otherwise be hidden. Dashboards with the right key performance indicators can act like an alarm clock, notifying you when certain KPIs are under or over-performing.
Compete with larger business, on an even t playing field. The Dashboard provides the key insights into trends that can't be seen using other methods.
It is imperative to understand lead versus cost of acquisition rather than doing manual reporting for every campaign. Sunovaa customized BI & analytics does the huffing and puffing to automatically prepare data for you. You can see each channel ROI through engaging visualization thatâ€™s engaging, informative, and easy to understand.
If there is a steep drop in the channel ROI or unusual activity on the web you can just connect through chat application with the team who know to discover answers without needing another meeting or emails.
With Sunovaa choice of tools, marketing information that would typically take hours to get together is automatically delivered to you, how and when you want it. But thatâ€™s only the beginning. Succeed with insights that drive better marketing decisions, that are proactively delivered or result through exploration by marketing team.
Connect to any source of marketing data, so you can see everything from social to email to display in one place. The key to marketing lies in the continuously updating the customer data and monitoring it customer life cycle management. Customer list management to avoid spamming customers is a key aspect of managing customer life cycle management of data.